So, why do you need a blog? In the spirit of saving your valuable time, here are 7 reasons why you should NOT start your blog.
1. The market is flooded and most blogs fail
By the time you click over to this worldometer, you’ll find that over a million blog posts have been made today alone. Before you go to bed, the meter will hit one billion. Even if you’re a time traveller from 2011, when you bring your genius idea back to your own time, your blog will have to compete against 173 million others. This fact alone demonstrates the statistical probability of creating a blog that is original, necessary, or discoverable. While not impossible, any new blog’s success is increasingly highly improbable.
2. Expertise is overrated
David McCullough said it best in his Wellesley high school grad speech:
“Even if you’re one in a million, on a planet of 6.8 billion that means there are nearly 7,000 people just like you.”
It’s simple. Your expertise counts for little in a blogosphere where 7,000 people have the same skills and knowledge as you. Without some big backers exciting your skill set or worldview, you’re likely to dump your hard-earned time and money into the abyss.
3. Ad revenue is fake news
Let’s say that the end goal of your new blog is to market your writing – to get views to generate an income. The bad news is: they don’t pay like they used to. Perhaps you have a singularly unique take on things? That simply won’t grab the eyeballs needed to fund a cup of coffee. You’re better off using your skill with words to produce freelance writing. Portals like Upwork or freelancer.com/” target=”_blank”>Freelancer are applications that facilitate this kind of work.
4. Travel blogging is homelessness
Do you plan to travel and pay your way by posting picture stories to your blog? Well then, learn to beg for money in as many languages as you can, because you’ll soon be destitute. The real world is harsh, and no one is interested enough in your unique take on travel to pay, whether through e-begging platforms, subscriptions or ads, to support your vacation.
If you’re rich, nevermind. This one wasn’t for you.
5. You can’t write
In most cases, only high-quality writing will engage today’s very literate audience. That means finished posts that can boast flawless spelling, grammar and form.
Most readers will dismiss an article if they discover a “your” where a “you’re” should be. Admittedly, this type of rigorous scrutiny is gradually relaxing in some circles (you can find an example of this relaxed attitude here). As of now, the more stringent rule still applies nine times out of ten: if you can’t write well, don’t write at all.
6. You don’t know jack
In blogging, who you know is as important as what you know. People produce many successful blogs in a position that attracts an audience, or perhaps the author already has some name recognition. So, unless you were Michael Jackson’s monkey trainer, no one cares.
If you don’t have connections, don’t bother.
7. Blogging is hard work
Do you know how much time and effort you need to dedicate to a blog to garner even a modest audience? As with entrepreneurship, blogging is for folks who can and will put in 15+ hours per day, every day for years. If you have a day job, I urge you to keep it! Don’t be fooled by all supposed blogging experts trying to sell you on the idea of becoming successful like them. They are sometimes successful only in convincing others of their success.
Listen, why do you blog? I know there are situations in which a blog is necessary or beneficial. That’s usually the case when the blog exists to support another enterprise, rather than a blog for the sake of the blog itself. If your business or association must have a blog, I suggest that you have your writing done by copywriting experts. A place like CopyCrafter will populate any website with premium content, and free you up to spend your time and energy on your area of expertise.